Succeeding with Article Marketing

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By Tammie Larsen


The fact that it delivers highly targeted traffic is only one of the reasons that article marketing, one of the oldest and most effective traffic generation strategies, is still very popular today.

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Article Marketing Plans Are Necessary: If you want to achieve the most with article marketing and get great results then you need to have an article marketing plan. You will find it easier to run successful campaigns and generate long term results if you know what needs to be done and the right moment. With a clear plan in hand you'll also make sure that your actions are taken on time and you won't even have to think about it. You will have all the information at your fingertips including which sites and directories you will be using, how many articles you will be submitting per day and so on. The plan itself doesn't need to be extremely involved, as long as it covers all the tasks involved in the campaign, that's all that's needed to ensure the success of a campaign.

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Focus on the Title: If you want to run a successful article marketing campaign, you should know the value of writing good titles with great titles. The success of a campaign relies heavily on your headlines because if people aren't interested in reading what you have written, then you might as well give up on everything else. Your job is already half done if you can get people to click through and read your work, no matter the niche you are in. You need to offer your readers strong motivation to read your articles and that won't happen if you have weak titles. Make people curious, add your keywords and be direct - this is the tried and true formula that you should be using to create an amazing headline each and every time.

Track Your Progress: You have to keep track of your progress if you want to ensure that you keep moving forward because otherwise you won't have the information you need to improve your plan. You will only advance as far as you think you can so if you don't constantly raise the bar then you will never get anywhere. You can design a daily report that will show you what errors you have made so far but also how far you have moved forward. Once you're comfortable with creating a daily reports, you can then move on to create weekly and monthly reports to keep a much stronger record of your overall progress.

Article marketing will become more interesting if you fully commit yourself to succeeding so by giving it everything you have you will find it easier to succeed.




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