Banner displays have been a mainstay of the trade show floor for over thirty years - they are fast and simple to produce, but at the same time they are fully customizable. Modern manufacturing and graphic customization processes also make banner displays a very fast and effective way to meet the increasing demands of a heavy trade show schedule.
Best of all, banner displays are cost effective - for those of you who did not go to management school, that means CHEAP!
We use banner stands can be used in a number of scenarios and we'll take a look at a few right now.
First Time Trade Show Entrants
First-timers into the trade show arena are usually intent on keeping their costs down to an absolute minimum so they can maximize their Return on Investment (ROI) while minimizing the risk involved.
Investing in a full blown display may be daunting and not warranted for a first foray into trade exhibitions, however renting a display means you lose out on the ability to customize and brand your trade show presence.
The obvious solution is a banner display which can be sourced for minimal cost and yet be fully customized with your logo and brand identity.
Multiple Trade Show Teams
Many companies find themselves in a quandary when they have been exhibiting for some time: the trade show team is simply unable to keep up with the competing demands of a tough trade show calendar, and indeed your people cannot be in two places at once.
Except they can!
By reducing your CAPEX on one display, you can double your trade show dates by splitting your team into two and use banner displays to provide a fully customizable display presence for broadly the same display cost.
Increasing your coverage of key trade shows will ensure that first of all, your display team is not stretched and exhausted (remember that exhibiting is hard on staff both mentally and physically).
Banner displays are so cost effective and easy to produce that you can have more than one without drastically increasing your budget for CAPEX.
Fast Turnaround Opportunistic Exhibitions
Think outside the box a moment and consider the last time you took your trade show exhibition display on the road - literally!
A banner display can be set-up and put away by one person, and it is very simple to maintain. However, they are also exceptionally flexible on where they can be used - lightweight displays mean you can't position them in hurricane winds, but you can use them outdoors when properly anchored. This opens up a whole world of possibilities for you to take your business and product offering to the public, whether it is on the trade show floor, an airport, shopping mall, conference or anywhere where you are likely to find business and marketing exposure.
Banner displays are cheap to source, easy to use and can be fully customized to meet any and all of your most exacting requirements.
Best of all, banner displays are cost effective - for those of you who did not go to management school, that means CHEAP!
We use banner stands can be used in a number of scenarios and we'll take a look at a few right now.
First Time Trade Show Entrants
First-timers into the trade show arena are usually intent on keeping their costs down to an absolute minimum so they can maximize their Return on Investment (ROI) while minimizing the risk involved.
Investing in a full blown display may be daunting and not warranted for a first foray into trade exhibitions, however renting a display means you lose out on the ability to customize and brand your trade show presence.
The obvious solution is a banner display which can be sourced for minimal cost and yet be fully customized with your logo and brand identity.
Multiple Trade Show Teams
Many companies find themselves in a quandary when they have been exhibiting for some time: the trade show team is simply unable to keep up with the competing demands of a tough trade show calendar, and indeed your people cannot be in two places at once.
Except they can!
By reducing your CAPEX on one display, you can double your trade show dates by splitting your team into two and use banner displays to provide a fully customizable display presence for broadly the same display cost.
Increasing your coverage of key trade shows will ensure that first of all, your display team is not stretched and exhausted (remember that exhibiting is hard on staff both mentally and physically).
Banner displays are so cost effective and easy to produce that you can have more than one without drastically increasing your budget for CAPEX.
Fast Turnaround Opportunistic Exhibitions
Think outside the box a moment and consider the last time you took your trade show exhibition display on the road - literally!
A banner display can be set-up and put away by one person, and it is very simple to maintain. However, they are also exceptionally flexible on where they can be used - lightweight displays mean you can't position them in hurricane winds, but you can use them outdoors when properly anchored. This opens up a whole world of possibilities for you to take your business and product offering to the public, whether it is on the trade show floor, an airport, shopping mall, conference or anywhere where you are likely to find business and marketing exposure.
Banner displays are cheap to source, easy to use and can be fully customized to meet any and all of your most exacting requirements.
About the Author:
Click here for customizable retractor banner displays and read our Monster blog for great trade show tips and ideas including more information on retractable banner stands.
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