Online marketing is a concept that perhaps is as old as the Internet itself. It is one of the intriguing technologies and ways of life that were made possible by the invention of the Internet and its being made available to the general public. Business promotion did exist before then, but none of the modes used could reach as many people and as easily as the Internet is doing today.
This form of promotion is wide subject with new concepts surfacing on a daily. One of the major ones is SEO, Search Engine Optimization. Other techniques include article writing, email advertising, social book marking and web advertising. These are the tricks you will find up the sleeves of most internet marketers but there are many more methods.
SEO is concerned with making the website of the business more visible on the search engines. This is done by improving its relevance to its main keyword using techniques like content optimization and back linking. The aim to make sure that it appears high as possible on the results page for a particular keyword.
Email advertising concerns sending promotional emails to a user who has an interest in the niche the business covers. The recipient lists are usually gathered from other similar businesses. This method has however been hindered by spam filters.
Another main technique is web advertising. A business owner can have ads placed on other websites of the same niche or even on the Search Engine Results Page for the main keyword. These advertisements may be placed for free or charged accordingly.
Another method of online marketing is writing articles. It is thought that writing a lot of original content is the best way to popularize the website of a business. Articles can be written can be written for placing under the corresponding categories on ezines and directories. Traffic is directed back to the business through the resource links of the author.
This form of promotion is wide subject with new concepts surfacing on a daily. One of the major ones is SEO, Search Engine Optimization. Other techniques include article writing, email advertising, social book marking and web advertising. These are the tricks you will find up the sleeves of most internet marketers but there are many more methods.
SEO is concerned with making the website of the business more visible on the search engines. This is done by improving its relevance to its main keyword using techniques like content optimization and back linking. The aim to make sure that it appears high as possible on the results page for a particular keyword.
Email advertising concerns sending promotional emails to a user who has an interest in the niche the business covers. The recipient lists are usually gathered from other similar businesses. This method has however been hindered by spam filters.
Another main technique is web advertising. A business owner can have ads placed on other websites of the same niche or even on the Search Engine Results Page for the main keyword. These advertisements may be placed for free or charged accordingly.
Another method of online marketing is writing articles. It is thought that writing a lot of original content is the best way to popularize the website of a business. Articles can be written can be written for placing under the corresponding categories on ezines and directories. Traffic is directed back to the business through the resource links of the author.
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