Recently the team here at Crocodile Marketing was faced with a difficulty; one of our CRM Implementation Club members had been having critical cash-flow difficulties. They were having to invest their valuable time and money into chasing down clients who refuse to pay their bills on time and needed to be reminded a thousand times. Obviously this detracts you, the business owners, from the more crucial sides of your business that are going to increase your customer base and hence bring you in extra cash.
Fortunately though, you are not alone in this issue. Even as recently as a few years back, Crocodile Marketing had similar problems. This led us to form the Invoice Collection Blueprint, a series of suggestions to collect your earnings, with less hassle, and without pricey debt collectors.
So here are just 3 Crocodile Shortcuts from the Crocodile Marketing Invoice Collection Blueprint
1. Have all invoices sent by e-mail/fax to clients on the day the services are completed. Also change the Invoice layout to make an up-sell offer of other services in the footer of the invoice. This can be quickly modified in MYOB and QuickBooks.
2.Give a bonus to clients who pay their invoice on time such as:
a. A chance to go into the draw to win a holiday, movie tickets, romantic dinner etc..
b. Free delivery for the following order, or all orders this month
c. Free monthly VIP customer members that give same day same phone call/quote/shipping etc (I usually prefer that you don't provide a monetary discount as this attracts long-term price-shoppers)
3. You also get up to 17% faster payments if you give people directions (printed on the invoice) on how they can pay the invoice. (Include the easier methods first)
So ask yourself, are you victim of cash flow or are you protecting your cash flow and lifestyle?
If you are committed to fast track implementation then you'll get fast-track results.
For other CRM Training Tips, visit here.
About the Author:
Crocodile Marketing is an internet based marketing company committed to providing top of the range and cost-effective CRM solutions for our customers via our CRM Implementation Club.
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