Real Estate Data Exchange As Contrasted To LeadSenders

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By Joost Williamson


For realtors, if prospecting for expired MLS listings is a priority, there are essentially two services to choose from. Both services suggest a major benefit to REALTORS who prefer to not make use of listing lead technology. For real estate agents that choose to use this technology, they get notified about the availability of a lead almost instantaneously. In addition to leads, these services provide REALTORS with sufficient data regarding the property to allow them to quickly call and close the listing.

Though similar, LeadSenders and the RedX (Real Estate Data Exchange) The biggest difference between the two services is the real time response when a lead comes available. Normally, the RedX offers prospects in a shorter time and provides real-time feedback regarding the lead, the LeadSenders system provides information on a daily basis. In way of comparison, where the RedX software provides a prospect by prospect history, there is no way to easily create visibility on all of the listings that expired six months ago and have not re-listed.

As a general rule, the RedX appears a bit more complete in its service offering and relevance of its leads than the LeadSenders. In addition to expired mls listings, the RedX also provides real time FSBO listings from multiple databases. The RedX also scours multiple databases to provide a complete picture of both the expired and fsbo listings which allows the real estate agent to be much more informed when they first make contact.

In addition to those services, the RedX does provide an expanded menu of marketing assets that are not currently available through Lead Senders. These resources include tools to help REALTORS update their websites with the latest lead capture technology. For real estate agents that don't currently have a devoted web page, the RedX even provides a service to provide them with a turnkey solution.

Both the RedX and LeadSenders have features that make them first-rate choices for REALTORS who choose to prospect expired mls listing leads. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead creation systems, there are a lot of things to consider. Cost notwithstanding, the caliber of the leads as well as the technology used to identify prospects is one of the most important factors of consideration. If you are a REALTOR that is looking at these two systems, weigh the benefits of both and choose wisely.




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