Apple's CEO Cook Starts To Fine-tune The Business

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By Lucy King


Apple's current CEO Tim Cook has begun to operate Apple in accordance with his own ideas in a low profile in recent weeks. This shows that the development of Apple will be different from the unique style of the times of Steve Jobs. Although in the August of this year, when he took over power from the former CEO Steve Jobs he promised that he would not change Apple, in fact the change has quietly launched.

According to sources (http://www.industrialfurnaceparts.com/), in recent weeks, Cook began to expand the emphasis on the management of administrative affairs, while Jobs had no interest in these matters entirely. Cook's initiatives include prompting employees, adjusting their business reporting structure and so on. Cook is 50 years old. Compared with Jobs, he was able to carry out more exchanges with the staff. He sent a few e-mails to Apple's staff, saying that Apple is a team to narrow the gap between employees and the company.

Cook and Jobs also have differences on the corporate values. The new CEO recently announced that it a charity activity will be launched by Apple. Apple will contribute to the non-profit organizations, not exceeding $ 10,000 per year. The event will first begin from the United States. However, Jobs last year emphasized his opposition to raise money for charity.

Most of the system, however, does not change. It will not undergo major changes. Cook is Apple's older employees. Since he served as Apple's COO in 2005, he operated the entire company. According to sources, Cook was not interested in the reorganization of the business. He is full of confidence in Apple's culture, which is characterized by a high degree of worship of the product development and design, as well as the strictly confidential promotional strategies.

However, the analysts of the industry said that a variety of initiatives after Cook took over the CEO position has shown that in the next few years how he will further operate Apple's business. The future development of Apple will be more disciplined and strongly planned. The prior development of Apple is essentially personal intuition-driven by Steve Jobs.




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