Why Does HP Continue To Dominate Digital Printing?

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By Sofia Linger


With new and innovative digital printing technology causing sweeping changes throughout the printing community, one digital press in particular deserves to be singled out for accolades: the HP Indigo Press.



The background of the HP Indigo Press intertwines with the fate of the now defunct corporate entity Indigo Inc., started in 1977 by Benny Lamma, a resident of Tel Aviv, Israel. Initially structured like a research and development contractor, Indigo Inc. supplied print and media consulting, goods, and solutions to a host of then-power companies in the printing business. Indigo Inc. banking on, not shockingly, ink-related developments that impacted the printing arena, and cornered the marketplace on the kind of ink they named ElectroInk - an ink that hardened when heated. By the early 90รข€™s, Indigo Inc. was competing head to head with corporate giants Xerox and Canon.



The first full-service press developed by Indigo Inc., dubbed the E-Print 1000, was released onto an expectant marketplace in 1993. As predicted, the E-Print reverberated through the printing industry, causing a massive paradigm shift. Prior to the E-Print, the usefulness of inkjet printing was little different from the poor quality dot-matrix style printers that play a strictly limited role in document production. But with the E-Print, inkjet technology took a quantum leap forward, for the first time gaining ground on traditional offset printing methods.



The rousing good results of the E-Print, Indigo Inc. took the marketplace by storm, encouraging traders from around the world to scoop up Indigo stock, which promptly hit the roof. Two years following the debut of the E-Print 1000, Indigo Inc. clocked in a just more than $2 billion in worth. In 2000, Hewlett Packard predicted the coming shift towards digital printing technologies, and initiated a buyout of rival upstart Indigo Inc., effectively finishing the transaction in 2001, and as a immediate outcome, attaining near-monopolistic proportions of the commercial printing business a couple of years later on.



Today, HP continues to show dedication to the same principles of innovation that saw the meteoric rise of the E-Print 1000 with the new press named in honor of the company that allowed HP global dominion: the HP Indigo Press. To find out if the HP indigo Press is digital printing solution your company has been looking for, feel free to download our complimentary Digital Printing Guide to learn more about it.




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